Jeff has been a part of the Innovative Fitness team since 2009, after graduating from UBC with a bachelors degree in Human Kinetics. As one of the veterans of the IF White Rock Team, Jeff is excited to bring his extensive background in the FMS Corrective Exercise Methods to his role as a Movement Trainer and Active Rehab Specialist. As well as being a certified MovNat Level 1 Training Coach, and as a previous TPI Level 1 Certified Training Coach, Jeff brings a wide breadth of knowledge and experience to our very diverse team of training coaches. Jeff is a firm believer in the principle of "Movement Is Medicine" and uses his vast repetoire of exercises methodologies to coach people to their greatest movement potential in the safest and most effective way possible. Jeff is also a foremost "destination veteran" having completed such events as the 50K North Face Endurance Challenge in San Francisco, the 100 Mile Las Vegas Gran Fondo, the Oliver and Victoria Half Ironman Triathlons, the 26K Sun Peaks Spartan Beast obstacle race, as well as numerous other running, mountain and road cycling, triathlon and obstacle races.